I'm John Rostron, a Cardiff ne'er do well. I book or promote live music shows for venues in Cardiff and also promote some special gigs around Cardiff, Wales and beyond under the banner of SWN (it's pronounced 'soon' and is Welsh for 'noise'). I also co-curate and promote the annual SWN Festival in Cardiff with Huw Stephens. Occasionally I put out records on my little label My Kung Fu too. I also run Sleeveface with my friend Carl Morris. You can message me on john(at)plugtwo(dot)com.
Yes. Yes. Yes. SWN Festival returns for its fifth year as Wales’ premier new music festival. We honestly never thought we'd get this far. In fact we never thought we'd make it to the second year. Yet here we are, five years strong, bigger and brighter every year with the best to come. It's our birthday. Let's celebrate.
After an incredible demand for tickets last year we're delighted to announce that we adding a WHOLE EXTRA DAY to SWN Festival 2011. I'm so excited I needed capitals for that. The festival will therefore take place across the evening of Thursday 20th October and Friday 21st October then through the days and nights of Saturday 22nd October and Sunday 23rd October. That's a full day of loads more new music, new bands and bonus SWN fun through the Sunday. Grab a Sunday lunch then off you go again. We'll wind things up a little earlier on the Sunday evening for those who have work the next morning, though there'll be a few events for night owls who are taking Monday off to rest. That'll include us.
Each year at SWN we work with our favourite local, Welsh and UK peeps who co-host stages with us. We want you to fall in love with them as we have. With an extra day to the festival we've more co-hosts than ever before. Confirmed to be in the Welsh capital hosting stages with us are Artrocker, Barely Regal Records, BBC Radio 1, Y Nyth, Bubblewrap, Crack, Everybody's Stalking, Flux=Rad, Steve Lamacq and Going Deaf For A Living. Lesson Number 1, Moshi Moshi, New Sound Wales, NYTH, NME, Pink Mist (The Big Scary Monsters / Holy Road / and Blood & Biscuits labels), Propaganda, Radarmaker, Rockfeedback, See Monkey Do Monkey, STHCC, Shape, Signature, The Line Of Best Fit, The Rusty Trombone of God, Y Selar, Gathered In Song and Zoo Pop.
And the bands. Oh the bands! There'll be 180 acts playing in total. 180. ONE HUNDRED AND EIGHTY! Like the darts. That's a lot of bands. Hopefully you'll know some of them, and hopefully there'll be lots you don't know. That's the idea. We want you to come and discover them. This year, thanks to the awesome Soundcloud and the skills of Radarmaker, we have a player on www.swnfest.com so you can listen to tracks from all of the bands who are playing. There's links on each band's profile so you can go off and hear more too. Start listening and writing up lists of who you like and who you want to see. Of course that might all go to pot on the weekend as you find yourself in one venue glued to a band you'd completely overlooked, but hey, getting your prep in is loads of fun.
Besides the music we've a few other treats to announce, but that'll follow in the coming weeks.. for now, here's the full confirmed line up, with who’ll be playing on each day. Final times and venues will be released around 1st October.
Masters In France
Aidan Moffat & Bill Wells
The Cut Ups
Red City Radio
The Good Wife
The Skull Defekts
Visions of Trees
Niki & The Dove
Two Wounded Birds
The Victorian English Gentlemens Club
Creatures of Love
And So I Watch You From Afar
Man Without Country
The Joy Formidable
Ian Watkins DJ Set
His Naked Torso
Esben & The Witch
Joseph & David
Let’s Buy Happiness
Llewis Floyd Henry
Benjamin Francis Leftwich
Bleeding Heart Narrative
Christopher Rees & The Horns
Three Trapped Tigers
Sissy & The Blisters
Jim Jones Revue
Barefoot Dance Of The Sea
Cowbois Rhos Botwnnog
The Broken Vinyl Club
Melodica Melody & Me
Pandas & People
The History of Apple Pie
Shoes and Socks Off
Zun Zun Egui
Truckers of Husk
Zervas & Pepper
Hail! The Planes
Strange News From Another Star
And how much are tickets for this you're thinking? £100ish? That would be good value wouldn't it, for four days and 200 bands. NO! This is SWN and so tickets for the four days, which get you free priority access to all the shows (subject to capacity) are just £49.50.
For the moment they are only available from http://www.swnpresents.com - and they will roll out to more outlets over the coming weeks.
These are the advance prices. If there are tickets remaining then they will go up in price a week before the festival, so if you're planning on coming please buy in advance, and preferably as early as possible to ensure you get a ticket.
The best value, and the most fun, is if you buy our most popular ticket which covers the whole festival :
SWN Festival 4-day Wristband : £49.50
But if you can only make some of the days you can buy individual day tickets :
SWN Festival Thursday Wristband : £10
SWN Festival Friday Wristband : £16
SWN Festival Saturday Wristband : £25
SWN Festival Sunday Wristband : £20
Wristbands grant you free priority access to all of the SWN Festival shows subject to capacity. Bascially, get a wristband and get around Cardiff to see as many shows as you can. We'll publish a full timetable a month before the festival so you'll have good time to make plans as to which venue you'll need to be at and when to see the people you want to see. Just allow some time when you arrive to head to the wristband exchange to swap your ticket for your festival wristband.
Ok, cool, that'll do for now. Looking forward to seeing you at SWN Festival 2011.